BRANDING
Periodically, I would be tasked with developing branding for the internal business programs throughout Cubic. Here is one example that shows some initial designs in color that I created for the Values In Practice Program. After the concept phase, logo design #10 was selected by the Cubic executive team to represent the Values In Practice program globally at the Cubic Corporation.
General logo concepts that were developed for a Cubic simulation training programs.
INFOGRAPHICS
One of my favorite tasks, which the business development groups often assigned me, was creating special diagrams, solution OV-1s, and capability infographics. It was always exciting to experience the collaboration that went into the development process. I was given rough thumbnails to begin with, and after a few design iterations, the final pieces would evolve.
MAGAZINE ADS
I had the opportunity to create various magazine ads for the multiple industry defense publications. The examples below illustrate some the different styles we used to promote the identity of the brand and its product messaging. These ads ran in both domestic and international media publications.
SOCIAL MEDIA
I regularly generated social media messaging for Cubic Global Defense and Cubic Mission Solutions. The designers at Cubic felt it was best to use a common-size template that worked for all social media platforms. This eliminated extra design cycles by not creating multiple art pieces for social media platforms.
TRADESHOW EXAMPLES
At Cubic Global Defense and Cubic Missions Solutions I was responsible for designing the booth art for numerous defense trade shows.